Is Your Blog Hurting Your Inbound Marketing Agency?

You undoubtedly know that blogging is one of the most important components in a successful inbound marketing strategy. You've almost certainly read HubSpot's Marketing Benchmarks from 7,000+ Businesses and seen the data that quantifies just exactly how critical regular blogging is. And, I'm willing to bet that you're quoting those statistics and selling those concepts to your clients on a regular basis.

You know that businesses that blog 15 times or more per month see five times as much traffic as those without blogs.

Are you blogging 15 times per month?

Okay, every other day is a big investment, and chances are that you aren't even pushing most of your clients to ramp up to that level. Resources are limited and you have to balance blogging with the other elements in your marketing plan.

You know that a small increase can have a big impact: going from 3-5 posts per month to 6-8 posts per month nearly doubles leads.

Do you make a point of posting to your blog 6-8 times per month?

That's less than two posts per week--very manageable from both a reader perspective and a production standpoint. And, it significantly increases contact from prospects.

Blogging just once or twice a month means about 70% more leads than companies without blogs.

One or two quality blog posts per month represents an investment of just a few hours. Yet, I see marketing agency blogs every day that haven't been updated in several weeks (or even months).

You're busy. You have a lot of people to answer to. You're juggling competing priorities.

I know.

What would you tell a client?

And that question is the key to how your blog may be hurting your inbound marketing business. You understand the importance of blogging. You know the impact regular blogging has on inbound marketing ROI. You must convince your clients to blog, or to let you blog on their behalf, if you want to see the kind of returns that convince those clients of your value. And, that's going to be a hard sell when they find out that you don't invest in your own blog.