Inbound Marketing Agencies: Lead by Example

You're in the inbound marketing business, so you know all the stats. You know that regular blogging dramatically increases website traffic and the number of leads a company receives. You know that premium content offers provide an incentive for visitors to give a business their contact information, allowing the marketing department to score those leads and move the valid ones down into the sales funnel.

You preach these statistics every day.

When was the last time you posted on your blog?

If you answered, "Yesterday," that's great news.  If the reason you blogged yesterday is that you have a blogging schedule and make sure to post regular content, that's even better. But, if those things are true, you're in the minority.

Marketing is a Crazy Business

You're busy. And, when time is limited, you have to prioritize client work over your own website, blogging and other marketing work. But when that happens, you're not just missing an opportunity to promote your business. You're telling your clients and your prospective clients that you don't really believe in those statistics you're spouting, that you don't actually think a strong website with up-to-date content and an active blog is important to running a successful business.

You must put your practices where your preaching is, implementing the strategies that you're pitching to your clients as necessities, or you can't possibly expect them to take you seriously when you tell them those same activities are critical for their business success.