Why Marketing for Marketers?

Since I started focusing in this niche, many friends and colleagues have asked me why I wanted to write marketing content for marketing agencies. I quickly noticed, though, that none of those inquiries came from marketing professionals. If you're running an inbound marketing agency, you probably know exactly how I ended up tailoring my services for people like you.

When I first started picking up agency work to fill the occasional gap between regular clients, I expected that work to be contracted client work. Much to my surprise, more than half of the agency assignments I received involved content for the agencies' own websites, blogs and premium content offerings.

Why Inbound Marketers Don't Use Inbound Marketing

At first, that didn't make sense: obviously, an inbound marketing agency would know how to create effective blog content, optimize a web page or put together a case study. And, it's impossible to participate in the marketing world today without understanding the importance of inbound marketing. But, as I looked at one small inbound marketing agency's website after another, I saw neglect: blogs that hadn't been updated in months, few or no premium content offers, even a lack of conversion opportunities.

Slowly, it dawned on me what was happening. Like most other small business owners, those marketing professionals were wearing too many hats. They had to prioritize client work and they had to manage their contractors and order office supplies and update the books, and marketing their own services just couldn't make its way to the top of the list.

Your Marketing Agency's Marketing is at the Top of My List

Just as you're prioritizing client work over your own marketing efforts, your favorite television show and sometimes even sleep, I'm prioritizing YOUR work. And, just as your clients can rely on your expertise, you can rely on mine: I have more than a decade of experience in the strategies now known as "inbound marketing," and have been writing content for more than twenty years.

I used web content and online forums to promote professional services and consumer goods before social networks as we know them today existed, and closely monitor trends in SEO, social media marketing and other aspects of inbound marketing. In short, I have the expertise you need to demonstrate to your clients through your marketing materials, and can adapt to a wide range of niches.

Ready to stop stressing over when you're going to find time to update your blog? Tired of worrying about what your prospects will think when they notice that you don't have any of those premium offers you're pitching to them?

I can help.  TALK TO ME